TechWire: Windsor Circle CEO's Advice on Raising VC
On heels of $5.25M raise, retention marketing startup helps others.
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BY LAURA BAVERMAN •
@laurabaverman •
8.14.14
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Filed Under: NEWS: Startups
Content shared through an agreement between WRAL TechWire and ExitEvent.By Rick Smith, WRAL TechWire Editor
Windsor Circle's Matt Williamson and his team are showing other entrepreneurs how to grow a successful business and—in these days of tight capital at least locally—the way to land venture capital.
In the first of a two-part Q&A; with WRAL TechWire, Williamson (pictured left after winning Google Demo Day in Palo Alto in April) shares his three secrets for raising VC after the startup closed on a $5 million-plus round earlier this week.
What lessons did you learn in seeking an institutional round of financing that you want to share with other startups in the Triangle?
1. Responsibility
It's not a VC's job to fund your entrepreneurial pursuits. Their job is to make a high return and to fulfill investment objectives. Your job as an entrepreneur is to build a business that is venture worthy, position it in the market and earn the right to step up to the next level.
2. Striking the right balance of effort
Funding is not winning the lottery, it comes with responsibilities. We coached our team to remain humble as we step into the major leagues
Read the rest on WRAL TechWire.
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