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As part of our series on telehealth, which Amy Huffman kicked off with this handy infographic, we are talking with local companies tackling the opportunity to remix software and medical care with an eye toward improving people's lives. 

First, we sat down with Ed Barber, CEO and cofounder of Pattern Health, to talk about the quirky joys and pitfalls of starting a company in this niche. Pattern Health uses behavioral modification techniques to improve patients' overall health, bolstered by partnerships with Dan Ariely's Center for Advanced Hindsight.

Interview Highlights

What are the oddball challenges of a complex market?

Why start a company in this space anyway?


What does success look like to you?


We'll continue our series in the coming weeks. 

Lizzy Hazeltine

Interim Editor, ExitEvent

Lizzy is a recovering investor filling in for ExitEvent Editor Laura Baverman. In previous lives, she worked with teams at The Startup Factory to connect them with capital and entrepreneurial students at The University of North Carolina at Chapel Hill. Now, she's finally using her degree from the School of Media and Journalism at UNC-CH, which kills her favorite self-deprecating joke.

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