The Update Email: How to Leverage Your Startup Network Every Month
What's working for one entrepreneur could work for you.BY JUSTIN BEARD 5.28.14
Filed Under: NEWS: Startups
Justin Beard is CEO and founder of SnapYeti, a photo contest platform and marketplace. SnapYeti is based at HQ Raleigh.
I wanted to share something with you that has been working for me. Over the past year, I have been making connections with potential investors, advisors, mentors and people who can connect me with people I need to connect with. I am sure you all have been doing the same.
When GROUNDFLOOR launched, Brian Dally sent out a great email to his network about the company, where it was heading and how his network could help. At the GROUNDFLOOR launch party, I was chatting with CED's Jay Bigelow and I brought it up. He had received the same email. He said something that stuck with me... "That was a veteran move."
I decided I would create a monthly update for my network. I stumbled along the first few months, but now I think I have a winning template that has been getting me a ton of support.
Regardless of how large your network is or how far along you are with your startup, I think this could help you leverage your startup network by:
- Keeping them “connected”
- Giving them small ways they can support you each month
- Creating a monthly game plan and getting your network to hold you accountable
Here is the template:
Subject Line: SnapYeti Update (Keep it simple)
Here is a quick SnapYeti update:
Previous Month Recap:
- Tell them about 3-5 great things that happened the previous month
- Make them brief bullet points
- Keep it to one line if you can
- because they are coming from mobile
- This is a very important section.
- If you don't learn a few things each month...you aren't doing something right
- Tell them in a short sentence what happened and how you learned from that
- This section gives you credibility and its just a veteran move
This Month's Focus
- Tell them 3-5 things you want to accomplish this month
- Tell them what your focusing on (new market, more business, finding an intern... whatever)
- The next month they can see you knocked them out of the park in the recap section
- This section shows you are focused and on a mission. It's a veteran move.
How You Can Help SnapYeti This Month
- Tell them 3-4 things they can do to help you accomplish your monthly focus bullets
- Keep it brief and something they can easily do within 5 minutes of reading the email
- You will mainly be asking for connections for various people or resources
- Always end the last bullet with a big heart felt THANK YOU.
I hope this helps! Make it clean, short and to the point!